Claim reviewed
The exact claim text, context, placement and product label relationship are reviewed.

Claim Evidence Review checks selected packaging, e-commerce, advertising and consumer-facing statements against submitted supporting evidence.
The exact claim text, context, placement and product label relationship are reviewed.
Submitted studies, technical files, product testing, formula data and other support are checked against the selected claim.
Brands receive scope-limited wording, limitations and a claim review conclusion when approved.